503found Designer Profile: Raili Clasen
At 503found, we love working with all of the talented interior designers in our area – and one whose style especially resonates with us is Newport Beach-based Raili Clasen of RailiCA Design. Her laid-back, coastal cool aesthetic and attention to detail has created a signature style for Raili’s projects – the sliding barn doors, open shelving, use of color, vintage surf pieces – it’s perfection. You’ve likely seen her work in the pages of C Home Magazine, HGTV Magazine, Better Homes & Gardens and Riviera, to name a few. Prior to taking the leap into being a full-time interior designer, Raili enjoyed a lengthy career with Quiksilver and Paul Frank, followed by starting the hip housewares brand Alice Supply Co. with her college friend Maria Barnes. The move into interior design came naturally for Raili, after several of her home projects were featured in magazines, and her own homes showcased on the popular Newport Harbor Home tour. (The Home Tour is coming up May 14 – click here for information and tickets!) Recently, we sat down with Raili -one of the OC Register’s 2015 ‘Designers to Watch’ – to find out what inspires this designing mom of two on a daily basis:
How would you describe your approach to interior design in 3 words or less?
EXCITED, EXCITED, EXCITED!
Tell us about where you get design inspiration.
I mostly get design inspiration from seeing super inspiring images or rooms that make my eyes open wide. I especially love New York interior design and the aesthetic that changes so much every time I visit. I also follow two blogs that nail it with their design features and love checking those regularly for design inspo – remodelista.com and mydomaine.com
How does your former career in the fashion industry influence your work in interior design?
I was in sales at Quiksilver and Paul Frank, but made it a point to involve myself with the designers OFTEN (even though they usually did not allow sales people in their offices!). I would continually bring in ideas, samples and tear sheets hoping they would provide additional inspiration. Today I am always drawing influence from the California surf culture which stems from my days at Quiksilver and Paul Frank.
Why do you love California architecture? What kind of “jumping off point” does it provide for your design?
There is so much to love about California architecture. Everything from 1920s bungalows, Craftsman style and 50s Mid-Century Modern all had such significance in our growing state. I love to mix and match styles, but try to always embrace the original style of a home if it is a remodel.
Tell us about a current or recent project that you particularly vibe with – and why.
I am “vibing” with all of the new construction projects I am working on right now. I have been collaborating on several projects with the very talented architect Eric Olsen – which is like being on creative overdrive. We work so well together, which definitely elevates the end product of the project. There is also a special ranch house remodel in Old Del Mar I am working on that I think I was born to design. I literally dream about this house every night!
Why do you love having a home in – and designing in and around – Newport Beach?
Newport is a great place to raise a family, close to a big city and has lots of different styles of homes. I am fairly new to the interior design world and excited that I actually get to do this for a living in a city I love!
Tell us about one of the most satisfying interior design/home furnishing/accessory “finds” you’ve ever made – what was it and where did you find it?
It would have to be the old door that I installed for a boys’ bathroom. It was so thrashed, desperately needed repair, new hardware and re-sizing, but the original hand painting on the old glass (it said “Men’s washroom”) was worth all the time and money it took to fit it into its new space. I found it at Olde Good Things in Downtown LA.
How did you discover 503found?
When 503found opened, they immediately had a huge buzz about them. It was soooo great walking in and knowing my job just got a whole lot easier. They are perfect for my business and me.
What makes 503found unique?
The gals are experts at pulling together vintage and modern, high/low design and accessories to complete my jobs perfectly. This store has most of everything I need, and if they don’t have it – they find it for me. Right now they are hunting for oversized lighting for a project, and their finds are better than I ever expected!
Tell us about some of your favorite “finds” at 503found that you’ve used in your home and in projects!
Oh boy, I am crazy for everything we have purchased, but if one item jumps out at me, it was the green apple sculpture we put on an etagere full of plain old dinnerware. It took the entire room to a fun and less serious level. Another great purchase was a media cabinet with perforated brass sliding doors. I had never seen anything like it before. For more information on Raili please visit railicadesign.com
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